Audience Mood board
On this mood board I’ve included products that I believe
would include that my target audience would own, to build a picture of my
target audience. I’ve included Levi jeans as a premium brand in which they
aspire to own THE brand of jeans, and generally associated with men, who are my
main target audience. I’ve included leather jackets, and aviator sunglasses, as
I believe this would be typical of my target audience and how they would dress.
I’ve included a collection of bands in which they would be interested,
especially this being a music magazine. Jack Daniels is on here also as they
are often associated with music and popular culture, in music.
The advertising brands I picked out would be for an audience
of ages of 35-40. I picked out premium names as would be associated with such
magazines, and the age range in question would be in more senior positions and
would be aspiring to these brands. Breitling for example, is a premium watch
manufacturer, who is a well established brand, and typically associated with
this age range. I’ve included Bowers and Wilkins because they manufacture high
end speakers, and with the audience buying this magazine are all music lovers
therefore to play it at the highest quality is very important, especially for
those audiophiles out there. Boys like their toys, and there’s no bigger boys
toy than a car, a lot of men’s pride and joy, and a nice car is important to
the kind of audience of my magazine, why I included such brands as Jaguar, BMW
and Ferrari.
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